Beer is a beloved beverage worldwide, and Singapore is no exception. The beer market in Singapore has grown significantly over the years, with a variety of local and imported brands competing for market share. In this article, we will explore the state of the beer market in Singapore, including its current trends and major players.
Market Overview
Singapore's beer market is relatively small but steadily growing. In 2020, the total revenue of the beer market in Singapore amounted to US$497m. The market is expected to grow annually by 7.5% (CAGR 2021-2025), reaching a total market volume of US$691m by 2025.
There are several factors driving the growth of the beer market in Singapore. Firstly, the country's hot and humid climate makes beer a popular choice for cooling down and relaxing. Secondly, Singapore's vibrant food and beverage scene has helped to raise awareness of beer and attract beer enthusiasts to the market. Lastly, Singapore's status as a global business hub has attracted a diverse range of expats and tourists, contributing to the demand for a variety of beer types and brands.
Market Segmentation
The Singapore beer market is segmented into three primary categories: lager, ale/stout, and other beer types. Lager is the most popular beer type, accounting for approximately 85% of the market. Ale/stout makes up around 10%, while other beer types, such as wheat beer and fruit beer, account for the remaining 5%.
In terms of distribution channels, the on-trade (bars, pubs, and restaurants) is the dominant channel, accounting for approximately 60% of beer sales in Singapore. Off-trade channels, such as supermarkets and convenience stores, account for the remaining 40%.
Major Players
There are several major players in the Singapore beer market, both local and international. Here are some of the most significant players:
Asia Pacific Breweries (APB) APB is the largest brewery in Singapore and a subsidiary of Heineken International. The company produces Tiger Beer, Singapore's most popular beer brand. APB also produces other beer brands such as Heineken, Anchor, and Baron's Strong Brew.
Carlsberg Singapore Carlsberg Singapore is a subsidiary of the Danish brewing company Carlsberg Group. The company produces beer brands such as Carlsberg, Kronenbourg 1664, and Somersby Cider.
Guinness Anchor Berhad (GAB) GAB is a Malaysian brewing company that produces beer brands such as Guinness, Anchor, and Tiger Radler. The company has a strong presence in the Singapore beer market, with its products available in many bars, pubs, and supermarkets.
Archipelago Brewery Company Archipelago Brewery Company is a Singaporean craft brewery that produces a range of locally brewed beers, such as Belgian Wit, Bohemian Lager, and Summer Ale. The company has gained a loyal following among beer enthusiasts in Singapore.
Trends and Opportunities
The beer market in Singapore is constantly evolving, with new trends and opportunities emerging regularly. Here are some of the latest trends and opportunities in the market:
Craft Beer Craft beer has been gaining popularity in Singapore in recent years, as more consumers seek out unique and flavorful beer options. The growing interest in craft beer has created opportunities for local breweries to enter the market and compete with larger, established brands.
Low Alcohol and Non-Alcoholic Beer Low alcohol and non-alcoholic beer are becoming increasingly popular in Singapore, as more consumers prioritize health and wellness. These products offer an alternative to traditional beer and appeal to those who want to enjoy the taste of beer without the effects of alcohol.
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